About Epilepsy Shop

Epilepsy is more than a medical condition—it’s a misunderstood reality for over 300,000 Canadians. Epilepsy is a hidden disease, not a rare one. At Epilepsy Shop, we believe awareness starts with visibility.

Launched by Epilepsy Ontario in November 2020, Epilepsy Shop turns everyday apparel into bold, purpose-driven statements. Every item we create is designed to challenge stigma, spark conversations, and make epilepsy impossible to ignore.

At the centre of our brand is a powerful symbol: the purple ribbon, universally recognized for epilepsy awareness. We've placed it inside a heart—our way of representing the strength, love, and solidarity that defines the epilepsy community.

From graphic tees and cozy hoodies to tanks, sweatshirts, and hats, each piece is more than just clothing—it's a call to action. Wear it to raise awareness. Wear it to show support. Wear it to stand with the 1 in 100 people living with epilepsy.

Yes, we love purple—but our gear comes in a range of colours to fit your style while staying true to the cause.

And the best part? 100% of proceeds support epilepsy education, advocacy, and community programs across Ontario. That means every purchase helps fuel real change.

You’re not just wearing a logo. You’re wearing a movement.

Join us. Start the conversation. Break the stigma.